Attribution marketing
insights.

Expert insights, best practices, and the latest trends in attribution marketing and customer journey analytics.

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Posts tagged "offline-attribution"

Send Offline Sales Data to Google & Facebook? Your Algorithm is Training on Garbage Data.

1/16/2025

12 min read

Send Offline Sales Data to Google & Facebook? Your Algorithm is Training on Garbage Data.

Every day you don't send offline conversions to Google and Facebook, their algorithms optimize for the wrong customers. Here's how to feed them complete data safely.

offline-attribution facebook google

Marcus Thompson

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WordPress Attribution Tracking: Beyond WooCommerce Analytics

1/12/2025

6 min read

WordPress Attribution Tracking: Beyond WooCommerce Analytics

Learn how to implement advanced attribution tracking on your WordPress site to connect online ads to offline sales, even beyond basic WooCommerce analytics.

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Sarah Chen

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Attribution marketinginsights.

Posts tagged "offline-attribution"

Send Offline Sales Data to Google & Facebook? Your Algorithm is Training on Garbage Data.

WordPress Attribution Tracking: Beyond WooCommerce Analytics

Attribution marketing
insights.