Attribution marketing
insights.

Expert insights, best practices, and the latest trends in attribution marketing and customer journey analytics.

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Posts tagged "facebook"

Why Google and Facebook Can't See Your Best Customers (and How to Fix It)

1/18/2025

9 min read

Why Google and Facebook Can't See Your Best Customers (and How to Fix It)

Discover why ad platforms miss your highest-value customers and learn how to improve ROAS with privacy-safe attribution that teaches algorithms without compromising customer data.

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Jessica Chen

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Send Offline Sales Data to Google & Facebook? Your Algorithm is Training on Garbage Data.

1/16/2025

12 min read

Send Offline Sales Data to Google & Facebook? Your Algorithm is Training on Garbage Data.

Every day you don't send offline conversions to Google and Facebook, their algorithms optimize for the wrong customers. Here's how to feed them complete data safely.

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Marcus Thompson

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Attribution marketinginsights.

Posts tagged "facebook"

Why Google and Facebook Can't See Your Best Customers (and How to Fix It)

Send Offline Sales Data to Google & Facebook? Your Algorithm is Training on Garbage Data.

Attribution marketing
insights.