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Attribution Marketing Blog
Expert Insights & Best Practices

Expert insights, best practices, and the latest trends in attribution marketing and customer journey analytics.

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Featured articles

The "Double-Counting" Trap: Why Your Marketing Reports Show More Money Than Your Bank Account

Featured

12/17/2025

8 min read

The "Double-Counting" Trap: Why Your Marketing Reports Show More Money Than Your Bank Account

Facebook says $55k. Google says $95k. Your bank account says $110k. Where's the missing $40k? Nobody is lying—but everyone is fighting for credit.

Sarah Chen

Sarah Chen

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All articles

The "Double-Counting" Trap: Why Your Marketing Reports Show More Money Than Your Bank Account

12/17/2025

8 min read

The "Double-Counting" Trap: Why Your Marketing Reports Show More Money Than Your Bank Account

Facebook says $55k. Google says $95k. Your bank account says $110k. Where's the missing $40k? Nobody is lying—but everyone is fighting for credit.

attribution multi-touch identity-resolution

Sarah Chen

Sarah Chen