About Felix Attribution
Felix Attribution is built by H & Co Agency Inc.. We started Felix because we saw a massive gap in marketing attribution: businesses spending thousands on online ads had no way to know which ads drove their in-store sales.
The Problem We Solve
Traditional attribution tools like Google Analytics rely on cookies that break when customers switch devices, use private browsing, or clear their browser data. Worse, they completely miss offline conversions — phone calls, store visits, and in-person purchases. This means businesses are making critical budget decisions based on incomplete data.
Felix Attribution uses device fingerprinting technology to track complete customer journeys from the first online ad click to the final offline purchase. We connect the dots that other tools miss.
How We're Different
- Device fingerprinting, not cookies — Works across private browsing, Safari ITP, VPNs, and cleared cookies
- Offline attribution — Connects in-store POS purchases back to the original online ad click
- White glove setup — Our team handles installation for you at no extra cost
- Honest pricing — Starting at $99/month with no setup fees and a 30-day free trial