Triple Whale has become incredibly popular among Shopify store owners, and for good reason—it's a beautiful, intuitive platform. But if you're a retailer with both online and offline sales, there's an important limitation you should know about.
Let me explain.
What Triple Whale Does (Really Well)
Triple Whale is designed specifically for e-commerce businesses, particularly those on Shopify.
Triple Whale's strengths:
- Gorgeous, real-time profit dashboards
- Seamless Shopify integration
- Cohort analysis and LTV tracking
- Easy-to-understand visualizations
- Multi-platform ad spend tracking
If you're running a pure online store, Triple Whale gives you everything in one clean interface. It's why so many DTC brands love it.
The Omnichannel Gap
Here's where things get tricky. Triple Whale was built for businesses where 100% of transactions happen through your online checkout.
But what if your customers:
- Browse online, then call to place orders?
- Visit your website, then buy in-store?
- Schedule consultations online, then purchase at your showroom?
Triple Whale can't track those offline conversions. And for many retailers, that's where most of the revenue actually happens.
What Felix Attribution Does Differently
Felix Attribution is built specifically to solve the online-to-offline attribution problem.
What Felix tracks:
- Website visits (like Triple Whale)
- Phone orders linked back to original ad clicks
- In-store purchases connected to online research
- Showroom visits triggered by digital ads
- Multi-location sales attribution
The key difference: Felix uses device fingerprinting and email matching to connect your online ads to offline sales.
A Real Example
Let's say you're a home goods retailer with e-commerce and 5 physical stores.
A typical customer journey:
- Sees your Instagram ad Monday morning
- Browses your website during lunch
- Visits your store Saturday afternoon
- Makes a $2,200 purchase
What Triple Whale shows:
- Instagram ad: 1 click
- Website: 1 visit, no sale
- Result: Looks like the campaign failed
What Felix shows:
- Instagram ad → Website visit → Store purchase: $2,200
- Result: Campaign drove a high-value sale
This happens more than you'd think. For many omnichannel retailers, 60-75% of revenue comes from offline channels that Triple Whale can't see.
Pricing
Triple Whale:
- Moby: $149/month
- Beluga: $399/month
- Blue: $799/month
- Covers: Online e-commerce only
Felix Attribution:
- Starter: $99/month
- Professional: $199/month
- Enterprise: $400/month
- Covers: Online + offline attribution
- Includes: 30-day free trial, 90-day money-back guarantee
Who Should Use What?
Stick with Triple Whale if:
- You're 100% e-commerce (no stores, no phone sales)
- All transactions go through your website
- You love their dashboard interface
- You don't need offline attribution
Switch to Felix Attribution if:
- You have physical store locations
- Customers call to place orders
- People research online but buy in-person
- You need to track the complete customer journey from online clicks to offline sales
See how Felix Attribution works or view pricing to get started with complete omnichannel tracking.
Use both together if:
- You want Triple Whale's beautiful dashboards for online data
- Plus Felix's complete attribution including offline
- And have the budget for both
The Real Cost of Missing Data
Here's what's at stake: if you're making budget decisions based only on online conversions, you might be:
- Pausing campaigns that actually drive store traffic
- Increasing spend on campaigns that only get quick online sales
- Missing which products drive in-store visits
- Scaling the wrong channels
The Bottom Line
Triple Whale is fantastic for what it does. But it wasn't built to track offline conversions.
If your business has any offline sales component—stores, phone orders, consultations—you need attribution that can see the complete picture.
That's what Felix is for.
Want to see how much offline revenue your ads are really driving? [Start a free Felix Attribution trial →]
About Sarah Rodriguez
Omnichannel marketing specialist with 9+ years helping retailers connect online and offline customer experiences. Former VP of Marketing at three multi-location retail brands.