An honest comparison of Hyros and Felix Attribution. Both are powerful tools, but they serve different markets. Here's how to choose the right one for your business.
The Quick Answer
Choose Hyros if: You're an online-only business (e-commerce, courses, or SaaS) and all your conversions happen digitally.
Choose Felix Attribution if: You need complete attribution across both online and offline channels—tracking everything from social clicks to in-store purchases.
What is Hyros?
Hyros is an online attribution platform built specifically for digital businesses. It's popular with information marketers, course creators, and e-commerce brands that sell exclusively through their website.
What Hyros does:
- Tracks online funnels across multiple ad platforms
- Provides pixel tracking for digital conversions
- Offers analytics dashboards for online campaigns
- Integrates with Facebook, Google, and other ad networks
- Calculates long-term customer value (LTV)
- Uses AI-powered attribution modeling
Limitations:
- Designed for online-only businesses
- Limited offline tracking capabilities
- Cannot connect digital ads to in-store purchases
- No solution for phone call attribution
Pricing: $199-$3,000+/month depending on revenue tracked
What is Felix Attribution?
Felix Attribution is a complete attribution platform that tracks the entire customer journey—from first click to final purchase, whether that happens online or offline. It provides all the online tracking capabilities of traditional platforms while solving the online-to-offline attribution gap.
What Felix does:
- Everything Hyros does for online tracking
- Tracks which social media posts, emails, or ads led to any purchase
- Connects online clicks to offline conversions (store visits, phone calls, in-person sales)
- Uses fingerprinting technology that works despite private browsing, Safari ITP, or cleared cookies
- Provides white glove integration service with Shopify, WordPress, and most CRMs
- Identifies users across all devices and channels
Unique advantage:
Felix can tell you exactly which Instagram ad led to a customer walking into your store three days later, or which email campaign drove that phone call that turned into a $10,000 sale.
Pricing:
- Starter (Micro): $99/month
- Professional: $199/month
- Enterprise: $400+/month
Key Differences at a Glance
| Feature | Hyros | Felix Attribution |
|---|---|---|
| Online tracking | ✅ Yes | ✅ Yes |
| Offline attribution | ❌ Limited | ✅ Complete |
| Track social to purchase | ✅ Online only | ✅ Online & offline |
| Email attribution | ✅ Online only | ✅ Online & offline |
| Phone call tracking | ⚠️ Basic | ✅ Advanced |
| Store visit attribution | ❌ No | ✅ Yes |
| Privacy-proof tracking | ⚠️ Standard | ✅ Fingerprinting |
| Starting price | $199/month | $99/month |
Who Should Use Hyros?
Hyros works best for:
- Pure e-commerce brands selling exclusively online
- Digital course creators with no offline component
- SaaS companies with online-only signups
- Subscription boxes with digital-only customer journeys
Who Should Use Felix Attribution?
Felix Attribution is ideal for:
- Retailers with both online and physical stores
- Home services (renovations, contractors, landscaping)
- Healthcare providers (dental practices, medical clinics, plastic surgery centers)
- Professional services (law firms, accounting, consulting)
- Auto dealerships tracking digital ads to showroom visits
- High-ticket B2B where sales happen via phone or in-person
- Any hybrid business where customers research online but convert offline
The Fingerprinting Advantage
Felix's fingerprinting technology identifies users even when other platforms can't:
- Works in private browsing mode
- Bypasses Safari's ITP (Intelligent Tracking Prevention)
- Tracks despite cleared cookies
- Follows users across multiple devices
- Maintains attribution through VPNs
This means you never lose track of a customer, regardless of their privacy settings.
Real-World Scenarios
Scenario 1: High-End Furniture Retailer
Challenge: Running $50K/month in digital ads but most sales happen in showrooms.
Hyros approach: Can only track online sales, missing the majority of revenue attribution.
Felix approach: Tracks both online sales AND showroom visits, revealing that Pinterest ads drive 3x more high-value in-store purchases than Google Shopping.
Scenario 2: Plastic Surgery Practice
Challenge: Patients research procedures online but book consultations by phone.
Hyros approach: Loses track once someone leaves the website.
Felix approach: Connects Instagram before/after posts to phone consultations, showing 40% of new patients started with social media engagement.
Scenario 3: Home Renovation Company
Challenge: Long sales cycle with multiple touchpoints across digital and physical channels.
Hyros approach: Can track website behavior but misses the phone calls and showroom visits.
Felix approach: Maps the complete journey from Facebook ad → blog post → email signup → phone call → showroom visit → $25,000 kitchen remodel.
The Bottom Line
If your business operates entirely online, Hyros provides solid digital attribution. But for any business with an offline component—whether that's stores, showrooms, phone sales, or in-person services—Felix Attribution gives you the complete picture.
Felix doesn't just match Hyros's online capabilities; it extends attribution into the real world where most high-value conversions actually happen. At a lower starting price point with white glove service included, it's the clear choice for hybrid businesses.
Ready to see your complete customer journey? View our pricing or explore all features to learn how Felix Attribution can reveal the 40-60% of revenue most tools miss.
Frequently Asked Questions
Can Felix track pure e-commerce just as well as Hyros?
Yes. Felix provides all the same online tracking capabilities plus offline attribution. You get everything Hyros offers for online tracking, with the added benefit of seeing offline conversions.
What if I only care about online sales?
Felix still works perfectly for online-only tracking. You simply get offline capabilities as a bonus for when your business expands into phone orders or physical locations.
How does the fingerprinting technology work?
Felix creates a unique identifier for each user based on multiple data points (browser characteristics, device information, behavior patterns), allowing tracking even when cookies are blocked or deleted. This works across private browsing, Safari ITP, and even VPNs.
Which platform is easier to implement?
Both offer setup assistance, but Felix includes white glove integration service at no extra cost. Our team handles the technical setup for Shopify, WordPress, and most CRM systems.
What's the minimum ad spend needed?
Hyros typically requires $1,000+/month in ad spend. Felix works effectively with any multi-channel advertiser, regardless of budget, starting at just $99/month.
Does Felix work with my existing tech stack?
Yes. Felix integrates with Shopify, WooCommerce, WordPress, and most major CRM/POS systems. Our white glove service ensures smooth integration with your existing setup.
About Marcus Chen
Attribution specialist with 8+ years helping businesses track complete customer journeys from online clicks to offline purchases. Former marketing analyst at two Fortune 500 companies.